More Fun With Google Trends

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I had so much fun writing my my previous post “Fun With Google Trends” that I decided to do one more in the same category. This being the July 4th Independence Day weekend for the US, I thought I would look into that.

Let us start with a simple search on Google Trends using the term “independence day”. Here is that chart:

And here is the link to that chart: http://www.google.com/trends/exp…

Something very interesting here. There is clearly a peak, but it looks like it occurs a little after July. More like August, actually. What is going on?

Let us zoom in on the year 2012 to see if we can get more details:

And the link: http://www.google.com/trends/exp…

Very interesting. So there is a big peak in the middle of August and a secondary peak in early July.

If you scroll down on the page, you will get your first clue about the big peak in mid-August. Look at the “Regional Interest” section of the page:

The region with the most search activity for “independence day” is actually in the South Asian region, followed by the US. Let us click on that region and see what we get:

And the link: http://www.google.com/trends/exp…

The peak in August clearly corresponds to the independence days of India and Pakistan, which are August 15th and 14th, respectively. These being populous regions of the world, one would expect a higher level of search volume around those dates. Ok, so we figured out the big peak.

Next, click on the US and you will get the early July peak that you would expect for the US independence day:

Link: http://www.google.com/trends/exp…

But here again, you will notice that even within the US, there are other somewhat significant peaks. One corresponds to the the mid-August peak we saw earlier, presumably corresponding to the South Asian population living in the US. But then there is one more bump in mid-September and one in early March. What are those?

Looking at the “Related Terms” section of the page, you might get your first clue:

Could it have something to do with Mexican independence day? Let us check. Click on “mexican independence day”:

Link: http://www.google.com/trends/exp…

Yup. Mid-September corresponds to Mexican independence day. September 16th to be exact.

Ok, what about the other peak in early March? Well, if you looked further down in that same “Related Terms” list, you will see “texas independence day”. Click on it to see what happens:

Link: http://www.google.com/trends/exp…

Pretty interesting, eh? Look up “texas independence day”. It is March 2nd. Bingo!

If you look closely again at the US chart for 2012, you may notice a couple of even smaller bumps: one in early June and another in early May. What are those? See if you can find out and comment below.

Happy trending!

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